We generate passive income for investors by selling high-demand, profitable consumer goods

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$10M+

Invested in products

9.7

Investors NPS (Net promoter score)

Investors and advisors

80+ total investors

Francois Arbour

Francois Arbour

Investor

Angel investor in over 50 companies, including Palantir and Oura, with more than 20 years of experience in technology and entrepreneurship. Founder of PremiumBeat (acquired by Shutterstock for $47.5M) and founder of AI-powered design platform, Designstripe.

Alexandre Renaud

Alexandre Renaud

Investor

Professional investor and founder of Nolk, an impact eCommerce brand consolidator leveraging machine learning to drive cross-sell success.

Jeff Baehr

Jeff Baehr

Advisor

Founder & CEO at Praxis Rock Advisors - an investment management and M&A consultancy, focused on AI. He has over 25 years of experience as a principal investor, entrepreneur, and investment banker.

Khalil Zahar

Khalil Zahar

Advisor

YC alum, founder and CEO at FightCamp, a leading smart fitness brand that raised $90M from Mike Tyson, Unlock Venture Partners, Left Lane Capital, 500 Global and others.

Roman Kaplun

Roman Kaplun

Investor

CEO and co-founder of Zoolatech, a leading software company providing services to billion-dollar companies such as Pandora, Reddit, Glassdoor and others.

Bobby Meshoyrer

Bobby Meshoyrer

Investor

Experienced portfolio manager and fund manager with over 25 years in hedge funds, emerging markets, and equities.

Andrei Rebrov

Andrei Rebrov

Advisor

YC alum, CTO and Co-founder at ScentBird - an E-commerce brand with ~1M subscribers.

Ashwin Madgavkar

Ashwin Madgavkar

Investor

Professional investor and entrepreneur, founder of Ceres AI, raised over $80M (lead by Insight Partners) to improve agricultural efficiency by using AI.

Robert Agee

Robert Agee

Investor

President of the American Chamber of Commerce in Russia. Cisco Systems (VP for Business Development in Emerging Markets). Xerox Corporation (General Manager)

Denis Rogov

Denis Rogov

Investor

President and co-founder of Zoolatech, a leading software company providing services to billion-dollar companies such as Pandora, Reddit, Glassdoor and others.

Projected income calculator

Investment

$200,000

Total payout

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Estimated Total Payouts — the estimated payouts amount over five years, calculated based on the investment volume and projected product performance indicators

$503.7K

Projected non-guaranteed income chart

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Estimated Annual Profitability — 20.3% the estimated Investor's average annual profitability based the investment volume and projected payouts

Estimated annual profitability: 23.8%

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Estimated ROI (Return on Investment) - the estimated ratio calculated as (total payouts amount minus  total investment amount) divided by the total investment amount *100%

ROI: 190%

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Estimated IRR (Internal Rate of Return) represents the annualized internal rate of return for the  investments and projected payouts cashflow

IRR: 43.40%

Product portfolio

Your investment will be distributed
among 5 products

Product #1

Disclaimer: The calculations provided on this website are for anticipatory purposes only and should not be considered as a promise, offer, or any legally binding information. Actual returns are subject to market conditions and may vary significantly. To assess risks connected with Investment, please see Investing disclosures

Promising products identified by our proprietary algorithm

Our algorithm identifies trending underserved niches and filters them through financial models, enabling us to select high-demand, high-profit products

Let’s talk

Product performance showcase

Silk Bonnet
Cat Tunnel
Ear Wax Cleaner

Driven by transparency. Powered by data

All business insights. Available in your Investor dashboard.

Payouts

Access to forecasts and actual payments

Past performance is not a reliable indicator of future results. This information is provided for illustrative purposes only and should not be interpreted as a guarantee or promise of future returns. Investors should make their own assessments before making any investment decisions.

Product performance

Our primary focus is on the consistency between sales forecasts and actual results for each product, with transparent access to this vital data for all investors.

Wonderline

Stay informed with real-time visibility into the entire product journey—from production to profit.

Cash flow

Every dollar spent is transparent.

Task manager

Every task and document related to the product is easy to track.

Data room

All documents are stored in a secure database with access limited to a select group of individuals and investors.

Comprehensive product management—from market research to sales growth

Business planning

A detailed business plan with data sources is available to support the product selection rationale

View Business plan example
Production oversight
Logistics oversight
Listing content

01  Niche analysis

Each product includes an in-depth trend analysis, backed by reliable sources.

03  R&D

Our algorithm connects with hundreds of factories, verifying certifications and collecting pricing data. Only the top manufacturers make it to the final shortlist, with full documentation available to our investors.

05  Planning

We craft a comprehensive project roadmap to keep the work on track.

02  Unique value proposition

We build a strong Unique Value Proposition (UVP) for each product to ensure it stands out from the competition. Investors receive a detailed report on the UVP development process.

04  Marketing

Our team develops customized marketing strategies for every product, projecting advertising costs across various channels.

Product content
Vine 100+
Micro-influencers
Amazon Ads
Email marketing

06  Financials

Our detailed financial models account for every expense, using over 3,000 data points to minimize the risk of underperformance. Investors have complete access to these financial projections.

View sample

01  Supplier review

We conduct on-site inspections for each manufacturer we work with to ensure that all technical, ethical, legal, and financial standards are upheld at a high level.

03  Golden sample

We begin production of the entire batch only after the Golden Sample has cleared all inspections and received the green light from the Wonder Family team and our expert advisors.

02  Legal terms

When signing a contract with a manufacturer, we ensure that we receive the most favorable terms and risk level.

04  Production inspection

Dedicated to excellence, we partner with independent inspectors to meticulously test every product batch. If any item fails to meet our standards, we will replace it.

01  Logistics tender

We choose the most efficient and safe delivery method, optimizing for cost and speed.

03  Status update

We closely monitor every stage of our products' journey, from factory floor to final delivery.

02  Compliance check

We manage all elements of labeling, packaging, and shipping documentation to guarantee our products are fully compliant with Amazon’s requirements.

04  Warehouse monitoring

We systematically check our warehouse facilities to maintain optimal storage conditions and efficient inventory management.

01  Listing content creation

We craft captivating and informative product listing content that effectively drives sales and boosts conversion rates.

03  Influencer marketing

We leverage the power of influencer marketing to boost brand awareness and drive sales.

02  Collecting first reviews

We utilize proven strategies to collect authentic and valuable first reviews, jumpstarting product's success.

04  Ad setup and optimization

We expertly set up and optimize our ad campaigns to maximize reach, engagement, and ROI.

As of November 2024, our
payouts are 69% ahead of forecast

“Our primary focus is to deliver the projected payouts to our investors”

Artem Goldman

CEO Wonder Family / Forbes 30 Under 30

Team with experience at industry-leading companies

eCommerce

Oksana

CSO

belgrade

Market Research

Nick

Head of Analytics

Kyiv

Irina

Junior Analyst

belgrade

Product Innovation

Julia

Head of Brand

paris

Natalia

Brand Manager

belgrade

Viktoriia

Junior Brand

belgrade

Alena

Copywriter

buenos aires

Design

Anton

Head of Design

tbilisi

Andrey

Art Director

tbilisi

Jaroslav

S. Designer

belgrade

Gilyana

S. Product Designer

belgrade

Veronika

Product Designer

Lisbon

Anastasiya

Listing Designer

belgrade

Manufacturing & Logistics

Anastasia

Head of R&D

belgrade

Vera

S. R&D Manager

belgrade

Galiya

R&D Manager

belgrade

Andrei

R&D Manager

belgrade

Maxim

R&D Manager

belgrade

Product Launch

Yulia

Head of Acceleration

belgrade

Alina

Product Manager

Kyiv

Sergey

Product Manager

paris

Ilya

Product Manager

belgrade

Kirill

Product Manager

Bangkok

Product Performance

Pavlo

Head of PPC

kyiv

Nadya

Head of Storytelling

New york

Aleksandra

SMM Lead

belgrade

Ria

Influence Manager

Santo Domingo

Victor

SEO

Be'er Sheva

Marina

Performance Manager

belgrade

Anastasiya

Performance Manager

belgrade

Nikita

Performance Manager

belgrade

Natalia

Performance Manager

miami

Ayna

Performance Manager

belgrade

Valeria

Amazon Manager

belgrade

Ekaterina

Influence Trainee

belgrade

Investor relations

Dmitry

Managing Partner

Dubai

Maria

Head of Investment

San Francisco

Eva

Invest Manager

Fethiye

Svetlana

Fundraise Manager

dubai

Viktoria

Invest Manager

Belgrade

Olga

Invest Manager

Los Angeles

Polina

Executive Assistant

Los Angeles

AI

Ivan

CTO

Belgrade

Darya

Digital PO

Belgrade

Anton

Product Manager

belgrade

Anna

S. Frontend Developer

Belgrade

Pavel

Backend Developer

Belgrade

Rustem

Backend Developer

astana

Vadim

Frontend Developer

Belgrade

Finance & Legal

Christian

CFO

madrid

Vladislav

Head of FO

madrid

Larissa

H. Accounting

Los Angeles

Sergey

Legal Counsel

Belgrade

Oleg

Financial Assistant

Belgrade

HR

Maria

CHRO

london

Nina

S. Recruiter

Antalya

How to join

Get the full details on the onboarding process

01

Request form and initial call

Fill out the form, and our manager will contact you to schedule a call

Let’s get started

02

Legal

We establish a profit-sharing agreement to enable investors to participate in the success of our products

PSA

03

Payment

If you have any questions regarding payment methods, our financial manager will be happy to assist you

Transfer Details

04

Personal manager & community chat

Each investor gets a personal manager and can join a community chat with all the investors